Filling the Music Void 09/17/2009
With the same topics and debates being reiterated across various sites about the state of the music industry; where does one go for the latest thought provoking and progressive discussions? With an impressive track record and portfolio, The Music Void (TMV), a “leading source for music business information”, is standing up and answering the call.
TMV launched in 2007 at a time when the music industry was experiencing a major paradigm shift. During that time music became mobile with the release of the iPhone, personalized radio sites such as Last.fm and Pandora began to emerge, and major artists like Madonna, Radiohead, and NIN, dropped their record labels to connect directly with their fans. While the corporate elite were scrambling around trying to figure out what was happening, TMV was analyzing the field and building a foundation on informing their audience about the latest trends, new business models, and strategies that would revitalize a dying industry.
Fast forward a couple of years and TMV has been consistent in their push to “address the need for greater analysis within the blogosphere”. They have built a team and network of well-informed, experienced, and innovative leaders who speak on various topics spanning from new business strategies, online marketing, and the emerging mobile market. As for their network, TMV offers services and stages events for those seeking to expand their presence, knowledge, and career in the music business.
Their network includes:
Music Void Consultancy (MVC) is a digital marketing service that will “drive and convert awareness into revenue.”Outside of social media, blog management, and building web presence, MVC pushes ahead of most PR firms by targeting key areas such mobile management, establishing and recruiting E-teams, and exploiting digital content across various digital platforms.
Music Void Events (MVE) are engaging and intense “labs” that give applicant companies and projects the opportunity to receive insight from keynote speakers, mentoring from leading minds in the digital space, and a chance to present and share their innovative ideas. In partnership with X|Media|Lab, the “internationally acclaimed digital media think-tank and creative workshop, MVE is planning to stage a number of “Sounds Digital” events in 2010; with their first being in London in April.
Music Void Management (MVM) provides services to aspiring producers and artists who want to expand their awareness and excel in the music business. The services they offer range from marketing, label relations, recording and publishing, through to licensing records.
In such a short period of time, TMV has soared above and beyond what they set out to do. Being more than an outlet for information, they have rose to the heights of offering services and staging events that will definitely keep the music industry well-informed and ahead of the curve. If you’re looking for thought provoking information, a solution and action oriented marketing team, management, or an event to challenge your ideas, The Music Void will surprisingly (pun intended) bridge the gap and ensure you drive a project forward to success.
If you want to learn more about The Music Void, click here.
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How Far Will the RIAA Go? 09/17/2009
With the record industry in a state of emergency, music artists and record execs alike are scrambling around trying to find solutions to an ever changing market. The infrastructure that the industry has known and loved for over half a century is falling down. As they would tell you, thanks to us, the music fan, we’re the primary, in not the only, cause to this mayhem that we’re witnessing today. Due to file sharing, we are the criminals who are sharing files over P2P networks. We are the criminals who want to stream music for free on sites such as Last.fm, imeem, and Pandora. We are the criminals who are responsible for artists not receiving royalty checks because we’re spinning their songs on our podcast without licensing. Is it really our faults? Or are organizations such as the RIAA and record execs looking for someone to blame in a changing economy? Are they afraid to admit that their time has come to change? Are they trying to hold onto a cash cow that has raped music artists and fans for decades?
In 2002, Felix Oberholzer-Gee , an associate professor at Harvard Business School and Koleman Strumpf , an associate professor at University of North Carolina, released a report detailing the affects of file sharing. The data that they collected over a 17 week period concluded that file sharing actually boosted CD sales.
In 2008, after Last.fm was acquired by CBS, this allowed Last.fm to gain access to over a million tracks from the four major record labels. Two months after the acquisition, Last.fm reported that Amazon.com, one of its affiliates, showed a 119% increase in digital sales. Again, we prove that allowing music fans to stream music prompts them to buy music.
With proof that new concepts such as file sharing and music streaming causing an increase in buying habits, the record industry continued to push forward with trying to control the market. They shut down file sharing sites such as Napster andOink. They began filing lawsuits against piraters. And their latest act that has succeeded in France is the “3 Strikes Plan”, in which ISPs (Internet Service Providers) are now policing the internet, shutting your service off for up to a year if you’re caught downloading illegal files.
Just when you thought the RIAA and the Pro Music movement have slowed their approach to attacking the new reality, we see videos like the one below:
I stumbled upon this video online the other day and the response from the viewers was as expected. The RIAA and SIAA (Software & Information Industry Association Anti-Piracy), the ones responsible for this video, have gone too far with trying to convey their message. After watching the video, my only question for the anti-piracy campaigners were; do you really think that this video will grab the attention of so called criminals or piraters? As I stated earlier, I think that the industry has a lot to learn when it comes to change.
A Glimpse Into the Future 09/17/2009
I recently gave a lecture about the future of music, which was aimed at providing concepts, information and resources to music fans, artists and labels to apply and establish a stronger foundation and position themselves to endure the infinite possibilities and opportunities awaiting them. I feel that it’s very important to understand and embrace the essence of change because this is the perfect opportunity for you to seize the moment. Everything is going through transition right now, from our economy to the music industry to our way of life.
As a music futurist I incorporate integral philosophy as the framework for my research, which in turn produces sound solutions and thought provoking predictions. In my lecture, I laid out a road map that could hopefully shape the music industry of tomorrow. Below is an outline to road map I’ve constructed:
.Discovering new music
.Creating conversation and communities around the music
.Future magazines publishers
.Future radio stations
.Future music video channels
.Adding value to your music
.Building web presence and relationships w/ your fans.
.House and/or Community concerts
.The 3 E's (Embrace/Engage/Empower)
.Establishing a market for the community
.Open Access Platforms
.All Digital Music Conglomerate
With the music fan, assisting them with discovering new music, which will in turn help them to redefine their musical taste, will cause them to create conversation (word of mouth) and social communities around the music they love. We’re seeing this take shape now as social media has allowed people to do so. I conclude as more people are introduced to sites such as Last.fm, imeem,Issuu, Podomatic, and Muzu TV, they will be the ones to create in demand online music magazines, radio shows and music video channels.
With music artists, I will share with them new concepts and models to add more value to their music, thus creating a musical experience. This in turn will help them to build web presence and deeper relationships with their fans. With new concepts, models, outlets and platforms that will add quality and attract a wider audience for the artist, I feel this would open the door for music subscriptionsinstead of depending solely on album sales, touring opportunities at house and/or community concerts, and virtual reality experiences on sites such Second Life and/or Machinima.
With music labels, I will stress the importance of embracing change, engaging with your community, and empowering the world. I feel that this would set the stage for establishing a deeply rooted and sound market, which would involve the acceptance of sharing music, 360 degree deals that are fair and ethical, and establishing relationships with online personnel (bloggers, podcasters, vodcasters, cyber pr firms, etc.). I conclude that this would pave the way for open access platforms where music fans, artists, and labels work together and share in the wealth, and create all digital music conglomerates that will operate solely online.
As I become more involved in the industry, delve deeper into my research, and continue to pay close attention to the emerging trends and advancing technologies, the road map that I’ve laid out for you today will become more precise and valuable over time. I am currently working on an eBook which would expand on the outline above in more detail. If you’re a music fan, artist, or label who wants to understand the essence of change, wants to know what the future has in store for the music industry, and position yourself for success, I suggest that you subscribe to my channels below.