With the same topics and debates being reiterated across various sites about the state of the music industry; where does one go for the latest thought provoking and progressive discussions? With an impressive track record and portfolio, The Music Void (TMV), a “leading source for music business information”, is standing up and answering the call.

TMV launched in 2007 at a time when the music industry was experiencing a major paradigm shift. During that time music became mobile with the release of the iPhone, personalized radio sites such as Last.fm and Pandora began to emerge, and major artists like MadonnaRadiohead, and NIN, dropped their record labels to connect directly with their fans. While the corporate elite were scrambling around trying to figure out what was happening, TMV was analyzing the field and building a foundation on informing their audience about the latest trends, new business models, and strategies that would revitalize a dying industry.

Fast forward a couple of years and TMV has been consistent in their push to “address the need for greater analysis within the blogosphere”. They have built a team and network of well-informed, experienced, and innovative leaders who speak on various topics spanning from new business strategies, online marketing, and the emerging mobile market. As for their network, TMV offers services and stages events for those seeking to expand their presence, knowledge, and career in the music business.

Their network includes:
Music Void Consultancy (MVC) is a digital marketing service that will “drive and convert awareness into revenue.”Outside of social media, blog management, and building web presence, MVC pushes ahead of most PR firms by targeting key areas such mobile management, establishing and recruiting E-teams, and exploiting digital content across various digital platforms.

Music Void Events (MVE) are engaging and intense “labs” that give applicant companies and projects the opportunity to receive insight from keynote speakers, mentoring from leading minds in the digital space, and a chance to present and share their innovative ideas. In partnership with X|Media|Lab, the “internationally acclaimed digital media think-tank and creative workshop, MVE is planning to stage a number of “Sounds Digital” events in 2010; with their first being in London in April.

Music Void Management (MVM) provides services to aspiring producers and artists who want to expand their awareness and excel in the music business. The services they offer range from marketing, label relations, recording and publishing, through to licensing records.

In such a short period of time, TMV has soared above and beyond what they set out to do. Being more than an outlet for information, they have rose to the heights of offering services and staging events that will definitely keep the music industry well-informed and ahead of the curve. If you’re looking for thought provoking information, a solution and action oriented marketing team, management, or an event to challenge your ideas, The Music Void will surprisingly (pun intended) bridge the gap and ensure you drive a project forward to success.

If you want to learn more about The Music Void, click here.
If you want to contact The Music Void concerning services, advertisement, or partnership, click here

Music Fans
Invest in Songvest

As a follow up to the article I posted, “Letter from the Examiner”, I wanted to keep the momentum going with how we, as a music community, can become more effective in the music industry and capitalize during this economic crisis. The role of the music fan has evolved as we journey further into the information age. No longer are music fans considered consumers. They play an integral role in the decision making process in an artist’s career or with the development of a brand. With this new trend becoming more and more relevant, music fans are now given the opportunity to share in the wealth. However, the wealth is usually distributed in the form of store credit, prizes or recognition. Where’s the money? If the music fans are taking the time to help spread the word about your art or your brand; why not give them a chance to share in the financial wealth? What if there was a platform that would allow you to share in the financial wealth as well as have partial or full ownership of a product? This idea sounds like owning stocks and bonds on Wall Street, correct? Well, take that concept and apply it to music. The result is Songvest – a musical brokerage firm based in Raleigh, North Carolina, that gives music fans the opportunity to own the rights to a portion of a song’s revenue stream. Artist who have recorded the songs offered include Aerosmith, Ringo Starr, Cher, Ozzy Osbourne and The Monkees. Given the state of the music industry with declining record sales, you’re probably wondering about the amount of income you would be receiving from this revenue stream. This is not a get rich quick solution; however, it is a way to generate some income in the mean time. Aside from the royalties generated, you will receive music memorabilia such as actual Recording Industry Association of America (RIAA) certified gold and platinum albums and the songs handwritten and signed lyrics. During “The Great Recession”, let’s begin making decision that will generate long term effects. If you own shares in the stock market, who’s to say that those shares will have no value in the future? If you own real estate, who’s to say that the housing market will be worthless in the future? The same rules apply to music. A small investment now may be worth a fortune in the future. If you have a favorite song, why not own a share of the publishing. Invest in Songvest.


The Music Fan
The Challenge
Requiem For a Record Store

"As the viability of record stores have dwindled over the years, I can’t help but feel that our importance to the community has dwindled also. We’ve received an enormous amount of love from people since we announced the closing but it’s been often accompanied by a hushed confession that music just doesn’t play as big of a role in their lives anymore. They don’t have the time for it. It’s sad, really." – Rich Menning

With the decline of record sales, the music industry is in dismay. Digital downloads are the preference for today’s generation. Whether legal or illegal, the ease of accessing a ubiquitous stream of music is only a mouse click away. How does this affect music industry? Ask the record labels who scramble to repair the demolished infrastructure that once housed their framework for success. Ask the starving artists who depend heavily on touring and merchandise to make a living. And last, but not least, ask the record stores who are liquidating their inventory and closing their doors. Out of the three sectors, the record stores are affected the most by the paradigm shift in the music industry from analog to digital. From major retail stores such as Virgin Megastores and Tower Records to independent stores, owners aren’t able to compete with the iGeneration’s iTunes, imeem or iLike. As technology advances and consumers demands become more and more self-centered, experiences in the physical world become more and more obsolete. I was speaking with a friend a month ago about this scenario, and I came to the conclusion that any business selling products or providing a service offline need to create an experience for the consumer and engage them to compete with companies online. However, as I mentioned in my post, The Future of the Atlanta Music Industry, music fans are the support factors. Regardless of the deeply rooted narcissism that plagues us digital natives, we should still engage in offline activities. The record store, whether major or independent, should still play an integral part of our lives in how we explore, discover and purchase new music.  

The Opportunity
SlicethePie: Unleash Your Inner Major Label Executive

"Music Fans take on the A&R role, earning money reviewing tracks, spotting new talent and ensuring the best Artists get put forward for financing." - SlicethePie Site

Most services or apps related to music are usually geared towards expanding the platform of the artist or label. What about the music fan? Yes, we have sites such as Last.fm and imeem, but what about the fans who really want to engage and be a part of the creative process? Introducing, SlicethePie - a financing platform for the music industry that enables new and established artists to raise money directly from music fans and investors. This idea covers all spectrums of the music industry from music fans, artists and investors (labels). However, focusing on the music fans, this platform allows them to directly invest in the Artists in return for exclusive Artist access, a copy of the completed album, their name on the album sleeve and a decent share in the financial returns from album and single sales.  The future seems promising for music fans who want to contribute more than just being considered a consumer who purchases an album. If you want to give your two cents about an artist and their career and earn digital pennies in the process, SlicethePie is a start. Support the music!


The Music Fan
The Challenge
Maximizing Your Music Experience

“Selecting a CD isn't as easy as hitting the seek button on your stereo.  That same person may feel discouraged if a large array of options is present, because it forces an increase in the effort that goes into making a decision.” – Kyle Bylin

Kyle Bylin, associate editor for Hypebot, recently posted this article about the differences in experience for the satisficers (older generations) and the maximizers (digital natives). He focuses more on digital natives and the infinite number of choices they have when selecting music. Instead of settling for a song that may suite their taste – for the moment, digital natives strive to search for song that will make them fill complete. I wrote an article for an audio magazine I produced last year called, “The Paradox of Choice”, which goes into detail about how the listening experience is affected due to the fact that we, as digital natives, are never satisfied even though we have a large selection of music to choose from.    

The Opportunity
The People’s Music Store

"I believe the collective knowledge of serious music fans is more compelling and can scale more effectively than any company can do on its own. That's the idea behind People's Music Store - giving fans the power to curate their own online stores, promote their favorite artists, and write about the music they love," – Ged Day

I always dreamed of owning my own music store. Instead of storing the same music as the other retailers, I wanted the music to reflect my own musical taste. With the thought of coming up with startup money, finding a location where the rent is reasonable, operation costs and the efforts of marketing to drive sales, those dreams soon faded. Fast forwarded ten years later, the internet allows you to do whatever, whenever, wherever. Enter, The People’s Music Store, started by Ged Day, the founder of Bleep.com and co-founder of Warp Records. The People’s Music Store empowers the music fan to setup shop, pick and choose what music to promote, write reviews, embed widgets on your social networking site and earn credit to buy new music.


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